For investors & partners
Pre-pilot, documented, de-risking next.
Lesedi is a single-SKU, barrier-first brightening cream for melanin-rich skin. The brand, formulation and funding plans are written up; validation and manufacturing are the next gates.
1hero SKU
50 mLairless pump
1,000unit pilot (planned)
Pre-pilotcurrent stage
Market
In South Africa, facial care is the second-largest skincare category and the largest by revenue; moisturisers with brightening actives and serums are among the fastest-moving sub-segments (market intelligence cited in internal notes: GlobalData, Euromonitor). Figures to be re-sourced before external use.
Go-to-market
- Hero-first drop — one product anchors the brand.
- Education & cost-per-active content versus buying 4–5 serums.
- Mindful expansion — cleanser, SPF — only after traction.
What we will show you — and when
| Evidence | Status |
|---|---|
| Master Batch Record + golden samples | Not started |
| Stability, preservative-efficacy, HRIPT reports | Not started |
| Pilot batch CoA & release | Not started |
| Unit economics (verified supplier quotes) | Awaiting quotes |
We will not present validation results, grant milestones or stock as complete until supporting documents exist. Data room available under NDA.